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Pepsi and Huasheng Music Unveil Striking Co-Branded Custom Bass Guitar in Global “Taste the Rhythm” Campaign

LOS ANGELES, CA — June 15, 2026 — In a bold intersection of pop culture and musical craftsmanship, global beverage icon Pepsi has officially announced a unique collaboration with renowned instrument manufacturer Huasheng Music. The partnership has birthed a highly anticipated, limited-edition co-branded bass guitar, blending striking visual aesthetics with professional-grade acoustics.

The newly revealed bass guitar features a radical, aggressive body shape that immediately commands attention on stage. Designed with both collectors and performing artists in mind, the instrument’s finish is a visual tribute to Pepsi’s iconic brand identity. It boasts a dynamic color palette of crisp white and vibrant blue, accented by sweeping lines and the classic Pepsi globe emblem prominently displayed on the central body.

Subtly but elegantly integrated into the lower wing of the guitar is the distinctive, flowing ‘S’ logo of Huasheng Music. The design intentionally omits heavy text branding, allowing the iconic visual symbols of both companies to speak for themselves, creating a sleek and modern minimalist aesthetic that flows natively with the instrument’s curves.

“This collaboration is about more than just branding; it’s about celebrating the relentless energy that music and our lifestyle bring to everyday moments,” said Emily Carter, Director of Global Lifestyle Partnerships at PepsiCo. “Huasheng Music’s uncompromising dedication to quality made them the perfect partner to bring this artistic vision to life.”

Beyond its eye-catching exterior, the Pepsi x Huasheng bass is built for serious, stage-ready performance. Huasheng Music’s master luthiers have spared no expense in ensuring the instrument sounds as bold as it looks, utilizing precision electronics and selected tonewoods:

“We wanted to build an instrument that looks like a piece of modern pop art but plays like a studio-ready beast,” noted David Lin, Lead Designer at Huasheng Music. “The balance of the striking white and blue finish with our signature acoustic engineering makes this bass a true collector’s item that is meant to be played loud.”

The release of the custom bass aligns with Pepsi’s upcoming “Taste the Rhythm” summer music campaign, a global initiative celebrating breakthrough musicians and live music venues. The bass will make its official public debut at the headline stage of the upcoming Sonic Summer Festival this July.

Furthermore, Pepsi and Huasheng Music are committed to giving back to the creative community. A portion of the proceeds from every limited-edition bass sold will be donated to the Global Music Education Foundation, helping provide quality instruments and music programs to underfunded public schools worldwide.

The Pepsi x Huasheng Music custom bass guitar will be produced in a strictly limited run of only 500 units worldwide. Each instrument will include a custom-fit hard case featuring the collaborative branding, a certificate of authenticity signed by the master luthiers, and an exclusive branded leather strap.

Details regarding the official retail price, specific drop dates, and exclusive pre-order access will be announced on the official websites of both Pepsi and Huasheng Music on June 25th.

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LOS ANGELES, June 15, 2026 — In a bold intersection of pop culture and musical craftsmanship, global beverage icon Pepsi has officially announced a unique collaboration with renowned instrument manufacturer Huasheng Music. The partnership has birthed a highly anticipated, limited-edition co-branded bass guitar, blending striking visual aesthetics with professional-grade acoustics.

A Fusion of Iconic Design and Musical Precision
The newly revealed bass guitar features a radical, aggressive body shape that immediately commands attention on stage. Designed with both collectors and performing artists in mind, the instrument’s finish is a visual tribute to Pepsi’s iconic brand identity. It boasts a dynamic color palette of crisp white and vibrant blue, accented by sweeping lines and the classic Pepsi globe emblem prominently displayed on the central body.

Subtly but elegantly integrated into the lower wing of the guitar is the distinctive, flowing ‘S’ logo of Huasheng Music. The design intentionally omits heavy text branding, allowing the iconic visual symbols of both companies to speak for themselves, creating a sleek and modern minimalist aesthetic.

“This collaboration is about more than just branding; it’s about celebrating the relentless energy that music and our lifestyle bring to everyday moments,” said Emily Carter, Director of Global Lifestyle Partnerships at PepsiCo. “Huasheng Music’s uncompromising dedication to quality made them the perfect partner to bring this artistic vision to life.”

Uncompromising Technical Specifications
Beyond its eye-catching exterior, the Pepsi x Huasheng bass is built for serious, stage-ready performance. Huasheng Music’s master luthiers have spared no expense in ensuring the instrument sounds as bold as it looks.

Body & Neck: Crafted from premium, lightweight Alder for a balanced, resonant tone, paired with a rock-solid Maple neck featuring a smooth satin finish for rapid fretwork.

Electronics: Equipped with custom-wound dual humbucking pickups designed specifically for this model, offering a massive sonic range—from deep, punchy low-ends to sharp, aggressive mids.

Hardware: Features a high-mass sustain bridge and precision locking tuners, all finished in stealth black to contrast the vibrant body.

Custom Fretboard: The sleek ebony fretboard is uniquely customized, featuring miniature Pepsi globe inlays that guide the player down the neck, culminating in a matching blue, aggressively styled headstock.

“We wanted to build an instrument that looks like a piece of modern pop art but plays like a studio-ready beast,” noted David Lin, Lead Designer at Huasheng Music. “The balance of the striking white and blue finish with our signature acoustic engineering makes this bass a true collector’s item that is meant to be played loud.”

The “Taste the Rhythm” Campaign and Community Impact
The release of the custom bass aligns with Pepsi’s upcoming “Taste the Rhythm” summer music campaign, a global initiative celebrating breakthrough musicians and live music venues. The bass will make its official public debut at the headline stage of the upcoming Sonic Summer Festival this July.

Furthermore, Pepsi and Huasheng Music are committed to giving back to the creative community. A portion of the proceeds from every limited-edition bass sold will be donated to the Global Music Education Foundation, helping provide quality instruments and music programs to underfunded public schools.

Availability and Release
The Pepsi x Huasheng Music custom bass guitar will be produced in a strictly limited run of only 500 units worldwide. Each instrument will include a custom-fit hard case featuring the collaborative branding, a certificate of authenticity, and an exclusive branded strap.

Details regarding the official retail price, specific drop dates, and exclusive pre-order access will be announced on the official websites of both Pepsi and Huasheng Music on June 25th.

About Huasheng Music
Huasheng Music is a premier manufacturer of stringed instruments, known for blending traditional craftsmanship with innovative, modern designs. Their commitment to superior sound quality and unique aesthetics has made them a favorite among emerging and established artists alike.